I recently spoke with Eva Kruse, CEO of Global Fashion Agenda. Kruse got into fashion for the “same reasons everyone does,” she says. “It’s dynamic, trend-setting, exciting — but it’s also one of the world’s most polluting industries.”
At Global Fashion Agenda, Eva is pressing reset on the fashion industry. She’s forging new partnerships that challenge the status quo such as her recent “Fashion Pact” pledging 56 companies that represent over 250 brands to work together on issues affecting climate, biodiversity and oceans.
Eva and I spoke about new business models for fashion, how she’s dealing with the pandemic in Copenhagen, and how members of her own family are buying their clothes secondhand — and still getting the looks they want.
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