Jonathan Laverentz

Jonathan Laverentz leads the Product and Customer Marketing teams at Tradeshift. He focuses on creating engaging stories that support the global commercialization, messaging, positioning, GTM strategy, and evangelism of Tradeshift products - and empowering the people who use them. Before Tradeshift, Jonathan led marketing that empowered manufacturer and retailer growth at ChannelAdvisor, was a change-agent as Director of B2B Marketing for The Second City, and created industry-disruptive, innovative marketing programs at Bosch Power Tools North America.

  • The Benefits of Investing In Supplier Relationship Management

    The Benefits of Investing In Supplier Relationship Management

    Like any relationship, the partnership you have with your suppliers requires collaboration, and investment. How do you nurture relationships? It all starts with in supplier relationship management

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  • Digitize or Digitalize? Understanding Digital Transformation

    Digitize or Digitalize? Understanding Digital Transformation

    When dealing with prospects and customers undertaking a digital transformation project, we need to differentiate between the concepts of “digitize” and “digitalize.” So Digitize or digitalize?

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  • Shifting the mindset: why accounts payable needs to own the supply chain

    Shifting the mindset: why accounts payable needs to own the supply chain

    The work of accounts payable matters. Yet so many teams don't feel that way. Here’s why I think it’s time accounts payable stood up and took ownership of the supply chain.

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  • 7 steps to creating your accounts payable continuity plan

    7 steps to creating your accounts payable continuity plan

    COVID-19 has shown that accounts payable teams need a plan to deal with unexpected events. Rock Persaud, Director of Accounts Payable at Take Two Interactive, explains how he built his team's plan.

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